REFLEX LIGHTING CT ANNOUNCES MARK LAURIA AS THEIR NEW VICE PRESIDENT OF SALES

REFLEX LIGHTING CT ANNOUNCES MARK LAURIA AS THEIR NEW VICE PRESIDENT OF SALES

WETHERSFIELD, CT, May 23, 2018 ‐ Reflex Lighting strengthens their executive team with the addition of Mark Lauria as Vice President of Sales for the Connecticut/Western Massachusetts territory.

Mark joins the Reflex Lighting team with over three decades of dynamic experience managing and selling within the distribution channel.

Beginning his career as a sales trainee for Delande Supply in Salem, Massachusetts, he then relocated to Connecticut and joined Grand Light and Supply as a Branch Manager. Mark expanded his career to Capitol Light and Supply (CLS) in 1994; there he rose from Branch Manager to Regional Manager before leaving in 2009 to join US Electrical Services Inc.

At US Electrical Services Inc, over his nineyear tenure, Mark served as President of HZ Electric Supply Co and Electrical Wholesalers CT. In this role, he successfully integrated the daily branch selling operations with the central distribution warehouse and the shared services teams in an effort to bring world class services to customers. This integration included a streamlined approach of several core functions including logistics, purchasing, pricing, marketing, technical solutions and energy services. The ultimate goal was to deliver the highest level of reliable and costeffective service to customers throughout Connecticut, Western Massachusetts and Eastern New York.

At Reflex Lighting, Mark and his team will focus on working with distributors and contractors continuing to build on their relationships while applying indepth knowledge to meet the specific needs of their partners. Mark will apply the strengths of Reflex Lighting’s premier manufacturers and align the products and solutions with the customer’s individual lighting opportunities.

Mark states, “I’ve spent my entire career in the electrical industry, and throughout those 34 years I’ve gained extensive knowledge of what distributors and contractors need in order to be successful. I’ve demonstrated the ability to develop teams, generate processes, and the support infrastructure that it takes to reliably meet those needs.

Today, for example, two of the key challenges for distributors is keeping their sales teams aware of the extensive product offering that an agency has on its line card and training them on the newest most applicable controls technologies.

It comes down to this: you have to stay ahead of the curve, and you have to help your customers and your partners do the same. It’s as simple and as challenging as that.”

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